Coca Cola

March 8, 2011

Day 67: 'The Real Thing' – Honest Tea!

Barry Nalebuff and Seth Goldman co-founded Honest Tea in Bethesda in early 1998.  Barry, an MBA professor at the Yale School of Management, and Seth Goldman, one of Barry’s students, had worked on a case study on the beverage industry when Seth was earning his MBA degree. The two recognized that there was a missing market segment in the beverage industry between water and super sugary soft drinks.  Fast forward […]